About Us 👋🏽

Our mission is to prepare kids for whatever the future might throw at them: fake news, identity theft, mass surveillance, and really annoying siblings ⚡


A brief history 👀

We began our journey on Kickstarter, it went well, wooop! We then were incubated by the wonderful Bethnal Green Ventures, who taught us these words: cash-flow, forecasts, KPIs, OKRs, CTAs, LTV. Armed with a new vocab, in 2018 we were very lucky to secure investment from Warner Media, who share our passion for diverse stories and immersive experiences. Ever since then we’ve been building big worlds for even bigger minds.

Diversity and how we make our stories 🎨

One of the drivers behind Bright Little Labs was (and still is, unfortunately) the lack of diversity in kids media: only 4% of protagonists are BAME, 92% of females are underweight and 0% of princesses are coders. Rubbish 😱.

It’s not just about the characters we see on screen. Diverse teams create better stories, and we’re committed to building a team of authentic storytellers behind the screen too.

Our amazing Character Council - a group of Nani Ji’s, Dadi-Ji’s, little rani’s, and more uncles and aunties than we can count - help us create our characters.



What we care about ❤️

  • Power of Stories 
    Stories tell us who we are, and what we can become. With that in mind, we use the power of stories to promote computer science, critical thinking, creativity and acting with empathy.

  • Diversity 
    Our role models are diverse, our adventures are mapped against the Computing Curriculum, and our farts are potent. Our motto: Think for Yourself, Question Everything. 

  • Digital Skills 
    We hope you’ll join us on our mission. There is a global digital skills crisis, and we want to normalise what it means to be a techie. Computer science is for everyone.

  • Sustainable/ ethical 
    Our products are sustainably made in the UK by people who are paid fairly. Made with recycled materials, vegetable inks and fart power. We love the planet and David Attenborough.

    Work with Us! 🙌🏽

    If you love fart jokes, computer science and kids, then please get in touch. If you’re not sure if you’ve got the right experience, take a chance on us. We value merit, initiative and values over qualifications. We love mums, dads, carers and other people who want flexible working arrangements. We like using sentences that begin with ‘we’ and ‘if’.
    Help us create something amazing.

    Mapped to the UK Coding Curriculum

    Our stories are made by teachers and spies, so they are all secretly educational.

    Diverse Role Models

    We're using the power of stories and inclusive role models to inspire little and big minds alike.

    Earth friendly, sustainably made

    Made locally by people who are paid fairly, our products are sustainable, plastic free and carbon neutral.

    Money back guarantee

    If you don't like Agent Asha, we'll refund you. No questions asked.