About Us 👋🏽
Our mission is to prepare kids for whatever the future might throw at them: fake news, identity theft, mass surveillance, and really annoying siblings ⚡
A brief history 👀
Diversity and how we make our stories 🎨
One of the drivers behind Bright Little Labs was (and still is, unfortunately) the lack of diversity in kids media: only 4% of protagonists are BAME, 92% of females are underweight and 0% of princesses are coders. Rubbish 😱.
It’s not just about the characters we see on screen. Diverse teams create better stories, and we’re committed to building a team of authentic storytellers behind the screen too.
Our amazing Character Council - a group of Nani Ji’s, Dadi-Ji’s, little rani’s, and more uncles and aunties than we can count - help us create our characters.
What we care about ❤️
Power of Stories
Stories tell us who we are, and what we can become. With that in mind, we use the power of stories to promote computer science, critical thinking, creativity and acting with empathy.
Our role models are diverse, our adventures are mapped against the Computing Curriculum, and our farts are potent. Our motto: Think for Yourself, Question Everything.
We hope you’ll join us on our mission. There is a global digital skills crisis, and we want to normalise what it means to be a techie. Computer science is for everyone.
Our products are sustainably made in the UK by people who are paid fairly. Made with recycled materials, vegetable inks and fart power. We love the planet and David Attenborough.